Guest post by Mike Favetta
The goal of “Climate without Borders” (CwB) is to unite TV weather presenters from all over the world and bring scientific knowledge to a broader public. This, in turn, creates climate awareness and creates support for the urgent climate action needed. Although the name suggests a kind of connection with Doctors without Borders, members of Climate without Borders won’t be traveling to island nations about to be submerged, like Tuvalu, or areas sub and physically volunteering in the refugee efforts. Rather, Climate without Borders is a network of TV weathercasters around the world who aim to communicate the science, and impact of climate change, and give warnings to their local viewing populations. This makes the organization unique in the world. TV weathercasters are trusted sources of information, and they know the nuances of their audience’s cultures to make messages more understandable. Exploiting this relationship is an effective way of sharing climate information that people will listen to and comprehend.
The story of Climate without Borders
How did it all begin? There’s a saying in TV news; if it bleeds, it leads. When the weather is at its fiercest, TV weathercasters are often recruited
Original Title: Climate without Borders: putting changing climate into a new perspective
Full Text of the Original Article: http://www.realclimate.org/index.php/archives/2018/10/climate-without-borders-putting-changing-climate-into-a-new-perspective/